Whether you're searching the web, sending an email, or using a GPS app on your phone, you're exchanging data with a server, and you need to protect that data while it's in motion. One way you can protect your online privacy is to ensure that your communications are secure.
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How to Protect Your Privacy Online - Communications You likely want to know where that data goes and how it's used, or you could decide you want to avoid it being collected altogether.
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Whenever you visit a website or download an app, data is being stored about you - possibly without your consent and even without your knowledge. That's just one example of how internet privacy issues go much further and deeper than just protecting your banking account details or your social media account. If she's living with mom and dad or hasn't told her partner, she might not be happy to see 'Congratulations on Your Baby!' marketing materials arrive in the mail. For example, a woman buying items such as folic acid supplements and unscented moisturizers might not appreciate a marketing agency identifying her as 'pregnant' and targeting her with pregnancy products. The development of Big Data means that your browsing history could be analyzed to come up with conclusions that you don't want to be drawn. The risks are more far-reaching than most people realize because of what might happen to your data next.
For instance, your medical conditions could be shared without your consent, or your banking data could be made available to third-parties. Privacy breaches on the internet pose real dangers. What Is Internet Privacy, and Why Does It Matter? Let's look at why internet privacy matters, and how you can help protect your privacy online. Therefore, you must be careful about your online privacy. If a hacker can manage to get unauthorized access to an airline's reservation system or an e-commerce site's customer database, they've hit the jackpot.Īny information you put on the web might be used maliciously. While that's a legitimate use of your data, personal data is also worth money to criminals: credit card details are openly sold on the Dark Web. If you've been searching for new apartments, your search history could tip an advertiser off to the fact that you're going to be moving home soon - time to start serving you ads for moving services, furniture, DIY stores, and home insurance. Data is worth money, which is a major reason that your online privacy is under threat.įor instance, knowing your browsing habits or search history can deliver big profits to advertisers.
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